Little Caesars® Pizza Helps Make a Difference in the Hometowns of the Teams Playing in the 2011 Little Caesars Pizza Bowl

Lafayette, Ind. – In recognition of the Purdue Boilermakers’ appearance in the nationally televised Little Caesars Pizza Bowl on December 27 and to help support the local community during the holiday season, the Little Caesars Love Kitchen will provide fresh pizza meals for more than 400 people in need over two days, beginning on December 13 in Lafayette, Ind.  
            
”Having our very own Purdue Boilermakers in the Little Caesars Pizza Bowl is really exciting,” said Bill Zhmendak, local Little Caesars Pizza franchisee in Lafayette, Ind. “Little Caesars is a company dedicated to giving back, so we thought a perfect way to recognize the Boilermakers’ appearance in the bowl game was to serve area shelters with the Love Kitchen.” 
            
Established in 1985, the Little Caesars Love Kitchen is a big-rig pizza kitchen on wheels. It travels across the continental United States and Canada meeting the needs of the hungry, the homeless and disaster victims. It has fed more than two million people in 48 states and four Canadian provinces.

Local Little Caesars franchise owners and company regional offices donate all food and labor costs for the Love Kitchen servings.  An estimated 50,000 Little Caesars franchise owners and employees have volunteered their time over the years to support the program in their local communities.       
                                           
            “It’s important for us to support and give back to the communities where we do business. We are looking forward to working with our franchisees to provide a hot pizza meal to those in need in Lafayette,” said David Scrivano, Little Caesars Pizza President & CEO, and board member for the Little Caesars Pizza Bowl.
                                                           
             The Little Caesars Pizza Bowl is the Midwest’s only major college football bowl game.  The 2011 bowl marks the 15th year that the bowl has brought major college football bowl action to Detroit.

            The Little Caesars Pizza Bowl featuring the Purdue Boilermakers and the Western Michigan Broncos takes place Tuesday, December 27 beginning at 4:30 p.m. ET at Ford Field in Detroit, home to the NFL’s Detroit Lions and Super Bowl XL. The game will be broadcast live on ESPN.

            
            Tickets are now on sale for the Little Caesars Pizza Bowl at Ticketmaster outlets by calling 800-745-3000 and at www.ticketmaster.com
           

About The Little Caesars Love Kitchen 
            The Little Caesars Love Kitchen was established in 1985 to help make a difference in communities across the country by providing a hot meal to those who otherwise may not have one. It has also responded to disasters such as the recent wildfires in Texas, the hurricanes in the Gulf Coast Area in 2005 and 2008, the site of the World Trade Center attacks on September 11, 2001, and the 1995 Federal Building bombing in Oklahoma City.

About Little Caesars Pizza
Little Caesars Pizza founders Michael and Marian Ilitch opened their first restaurant in Garden City, Michigan in 1959. Little Caesars added more stores in the world in 2010 than any other pizza chain and today is the largest carry-out chain internationally with restaurants on four continents. Little Caesars is growing in prime markets across the country, and is offering strong franchisee candidates an opportunity for independence with a proven system. For the fourth year in a row, Little Caesars was named “Best Value in America”* of all quick-serve restaurant chains. In addition, Little Caesars offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar.

In addition to Little Caesars Pizza, Michael and Marian Ilitch’s companies in the food, sports and entertainment industries include: the Detroit Red Wings, Olympia Entertainment, Olympia Development, Blue Line Foodservice Distribution, Champion Foods, Ilitch Holdings, Inc., Uptown Entertainment, Little Caesars Pizza Kit Fundraising Program, and a variety of venues within these entities. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns MotorCity Casino Hotel.

For more information about Little Caesars and available franchise opportunities, visit www.LittleCaesars.com or call 1.800.553.5776.

 

* “Highest-Rated Chain – Value for the Money” based on a nationwide survey of quick-service restaurant consumers conducted by Sandelman & Associates, 2010