Opportunities with Little Caesars
Seven consecutive years of significant sales increases outpacing industry growth demonstrate the effectiveness of Little Caesars’ commitment to providing franchise investors a simple business model, strong brand and ongoing support.

According to a recent survey conducted by Intellitrends, a leading international market research firm, 99 percent of Little Caesars franchisees surveyed agree that Little Caesars has a proven system that works. In addition, 98 percent of Little Caesars franchisees agree that Little Caesars is one of the hottest concepts in the pizza business.

“Franchisees are experiencing the benefit of being part of Little Caesars,” said
Bob Mazziotti, senior vice president, franchise development, Little Caesar Enterprises, Inc.  “We work closely with franchisees to give them the needed tools and support to help them grow their businesses.”

Other findings from the Intellitends study reinforce the confidence franchisees have in the brand, including:
· 98 percent of franchisees agree that Little Caesars has a strong brand, and
· 99 percent of franchisees agree that Little Caesars provides a high quality product with great value

Consumers are also voicing their opinions about Little Caesars’ value. In one of the largest U.S. quick serve restaurant research studies in 2007, Little Caesars was named for the first time the “best value for the money” of all quick serve restaurant chains. Sandelman & Associates’ Quick-Track® research study tracks key consumer behavioral and attitudinal measures for all major fast-food chains. Surveys were conducted among more than 84,000 quick service restaurant customers in 70 major markets across the U.S. Little Caesars was also named highest rated pizza chain for “Convenience of Locations” and “Speed of Service.” 

“Our customers are telling us they appreciate the great value we provide,” said David Scrivano, president, Little Caesar Enterprises, Inc. “Value is created by offering top quality pizza made with fresh ingredients for a great price. This recognition from Sandelman clearly validates our market position as the value leader and is a testament to our competitive advantage.”

Little Caesars Named to National Minority Franchise Initiative’s “50 Top Franchises for Minorities” List

Little Caesars has been named to the National Minority Franchise Initiative’s (NMFI)
“50 Top Franchises for Minorities” list. The NMFI selects companies for the list based on several factors such as historical performance, brand identification, market dynamics, franchisee satisfaction, the level of initial training, ongoing support and financial stability.

“We are proud to be recognized for many of the attributes that are important to a diverse franchisee base, such as achieving significant sales increases over six consecutive years, a nationally recognized brand, thorough training and ongoing support and high quality products with great value,” said David Scrivano, president, Little Caesar Enterprises Inc. “Little Caesars built stores in 32 states in 2006, and 2007 looks like another great year. We welcome franchisees interested in growing in prime markets across the country.”

The NMFI was established in 1999 with the objective of increasing the number of minorities in franchising. The NMFI list was published in the September 28, 2007 issue of USA Today

Little Caesars Provides Opportunities as it Focuses on Growth

Reflecting the entrepreneurial spirit that launched Little Caesars Pizza in 1959 when our founders Michael and Marian Ilitch opened their first restaurant, we continue to focus on strategically growing the brand’s U.S. presence in prime locations across the country.

Over the years we’ve received inquiries from independent pizza operators who have expressed interest in becoming Little Caesars franchisees, or in selling their business. We welcome these inquiries. Little Caesars offers franchisees a strong, globally-recognized brand, a proven system, outstanding products and ongoing training and support. Little Caesars is also a brand of choice for multi brand owners, some of whom are selling their other interests in order to focus on growing with Little Caesars.

We invite independent pizza operators interested in learning about the benefits of being a Little Caesars franchisee, or in selling their business, to e-mail usdevelopment@lcecorp.com to learn more.